Case Study · First Venue on the Platform
SkyBar Launched Its Own Door System
and Kept the Crowd Coming Back
Edmonton's SkyBar Lounge & Patio runs its busiest rooftop nights on Momentra — the passes, the door pages, the texts, one platform at the rope. Here's what launching on it looks like, on the numbers.
The Season on One Board
Figures below are illustrative — modeled on a full season of SkyBar door data to show what a venue's own system surfaces.
- 18,400 guests captured Every check-in became a fan in SkyBar's own list — not a follower on someone else's platform.
- 41% repeat rate Share of guests who came back within 30 days after a blast. Up from an estimated ~18% before.
- 3.2× VIP throughput VIPs cleared the rope 3.2× faster once perks surfaced on scan instead of a paper list.
- $214K cover collected Tracked through QR/NFC passes across the season — reconciled to the guest, not a clicker.
Before the Launch
- Paper list at the rope. Every "are you on the list?" stalled the line.
- VIP perks lived in the manager's head — comps got missed, regulars felt ordinary.
- Five promoters, zero idea which one actually filled the room.
- A packed Friday crowd that vanished by Tuesday, with no way to reach them.
With Its Own System
- Snap check-in puts the guest on SkyBar's board in a tap. The line keeps moving.
- VIP comps, skip-line and table notes pop the second a regular scans in.
- Each poster + promoter has a code — SkyBar pays the two that work, drops the rest.
- One Snapchat + SMS blast from SkyBar's name refills the slow nights.
Poster & Promoter Attribution
The Poster That Actually Filled the Patio
SkyBar ran the same night five ways. Its system tagged every sign-up to its source. The winner was not the one they expected.
Radio cost 4× the Whyte Ave posters and drove a third of the sign-ups. SkyBar killed it the next week.
Re-Engagement
One Tuesday Blast, a Friday-Sized Night
SkyBar picked the 1,240 fans who'd been in twice and hadn't returned in three weeks. One Snapchat Story + DM, one SMS with a comp code — all signed SkyBar, drafted by the AI offer engine in seconds. Doors that Tuesday looked like a weekend.
- 1,240 fans reached in one send
- 28% opened the pass · 312 walked in on the code
- Cover + bar that night beat the prior four Tuesdays combined
“Guests think the whole system is ours — because it is. We know who's coming, who to comp, and which poster to print more of. On the dead nights we send one blast and the room fills.” — Marcus R., Door Manager, SkyBar Lounge & Patio (illustrative)
Your Venue Is Next
Launch Your Own Door, Free, This Week
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